Catalog

Lecturer, Marketing and Communications
The Pennsylvania State University

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

While this is a textbook, it is not meant to read like a traditional textbook, especially on a topic that is rooted in digital to an audience who, let’s be honest, doesn’t really like to read. No shade. I too would rather watch a YouTube video on how to fix a problem with my laptop than read the manual.

Like many of my Generation X peers, I began using forums and chat rooms in the early 1990’s and have watched social networks come and go (AOL and Yahoo chat rooms, Friendster, Myspace) – To those not inclined to spend countless hours online over the past couple of decades, it may seem as if things change too often.

For others, particularly those born into the technology, aka digital natives, social networks as with most technology, are second nature to you, but not having work experience may leave you perplexed as to what your boss/ client / customers really want from you as a social media manager.

If you fall within either one of these audiences, this book is for you. I will do my best to help you sort out a basic understanding of the why of social media as a marketing tool for business, for personal brand building, and perhaps more importantly, where to find supporting information and research to help you design, monitor, test, and re-define a social media marketing strategy.

If you are utilizing this book as an instructor or are considering using this book as an instructor, first of all, Thank you very much! Here, you will find the instruction plan and a practical way of teaching students how the principles of marketing work. We will also explore the principles for each prominent social website. Also, the exercises with every chapter will give students a better chance at understanding these concepts as well.

To sum it up, the target audience for the book is a person who is interested in social media marketing for brand building.

An open textbook for undergraduate Criminal Procedure courses that are typically required of criminal justice majors.  The book uses U.S. Supreme Court opinions to illuminate the definition of rights concerning search and seizure, right to counsel, and other aspects of the criminal justice process.  This open textbook seeks to make undergraduates familiar with judicial reasoning as well as the definitions of rights relevant to individuals who are drawn into contact with criminal justice officials.  The chapters give significant attention to police procedures and individual rights under the Fourth Amendment related to searches, including those using warrants and the situations in which warrant searches are permissible.  The book also covers rights in the context of police interrogation, including Miranda warnings and exceptions to the Miranda rule.  In addition, there is coverage of the exclusionary rule, right to counsel, plea bargaining, and trial rights.  It concludes with a brief examination of rights related to sentencing.  This resource challenges undergraduates to understand the development and changes affecting rights as new decisions are issued by the U.S. Supreme Court.

Introduction to Psychology is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Social Problems: Continuity and Change is a realistic but motivating look at the many issues that are facing our society today. As this book’s subtitle, Continuity and Change, implies, social problems are persistent, but they have also improved in the past and can be improved in the present and future, provided that our nation has the wisdom and will to address them.

It is easy for students to read a social problems textbook and come away feeling frustrated by the enormity of the many social problems facing us today. Social Problems: Continuity and Change certainly does not minimize the persistence of social problems, but neither does it overlook the possibilities for change offered by social research and by the activities of everyday citizens working to make a difference. Readers the book will find many examples of how social problems have been improved and of strategies that hold great potential for solving them today and in the future.

You will find several pedagogical features help to convey the “continuity and change” theme of this text and the service sociology vision in which it is grounded: Each chapter begins with a “Social Problems in the News” story related to the social problem discussed in that chapter. These stories provide an interesting starting point for the chapter’s discussion and show its relevance for real-life issues. Three types of boxes in each chapter provide examples of how social problems have been changed and can be changed. In no particular order,

• A first box, “Applying Social Research,” discusses how the findings from sociological and other social science research have either contributed to public policy related to the chapter’s social problem or have the potential of doing so.
• A second box, “Lessons from Other Nations,” discusses how another nation or nations have successfully addressed the social problem of that chapter.
• A third box, “People Making a Difference,” discusses efforts by individuals, non-profit organizations or social change groups, or social movements relating to the chapter’s social problem. Students will see many examples in this box of how ordinary people can indeed make a difference.
• A fourth box in each chapter, “Children and Our Future,” examines how the social problem discussed in that chapter particularly affects children, and it outlines the problem’s repercussions for their lives as adolescents and adults. This box reinforces for students the impact of social problems on children and the importance of addressing these problems for their well-being as well as for the nation’s well-being.

Each chapter ends with a “Using What You Know” feature that presents students with a scenario involving the social problem from the chapter and that puts them in a decision-making role. This feature helps connect the chapter’s theoretical discussion with potential real-life situations.

Each chapter also ends with a “What You Can Do” feature that suggests several activities, strategies, or other efforts that students might undertake to learn more about and/or to address the social problem examined in the chapter. Like other aspects of the book, this feature helps counter “doom and gloom” feelings that little can be done about social problems.

Other pedagogical features in each chapter include Learning Objectives at the beginning of a major section that highlight key topics to be learned; Key Takeaways at the end of a major section that highlight important points that were discussed in the section; For Your Review questions, also at the end of a major section, that have students think critically about that section’s discussion; and a Summary that reviews the major points made in the chapter.

The founders of American sociology a century or more ago in cities like Atlanta and Chicago wanted to reduce social inequality, to improve the lives of people of color, and more generally to find solutions to the most vexing social problems of their times. A former president of the Society for the Study of Social Problems, A. Javier Treviño, has used the term service sociology to characterize their vision of their new discipline. Social Problems: Continuity and Change is grounded in this vision by offering a sociological understanding of today’s social problems and of possible solutions to these problems.

This is a custom textbook catered to the needs of kinesiology students enrolled in a first-year biomechanics course. It has been modified from OpenStax College Physics and Anatomy and Physiology.

Foundations of Exercise Science is designed to provide a foundation for students and future professionals interested in the study of human movement, health, and performance. Through its interdisciplinary approach, this book explores the principles, practices, and societal impacts of exercise science, including an overview of its evolution and applications. Order a print copy.

A truly multi-disciplinary OER compilation that reflects the course content of Texas Wesleyan University’s IST 2300 course (Introduction to International Studies).