Module 12: Basic Psychological Processes

Cheerful Children by Amusiige, Licensed under CC BY-SA 4.0

Description: Core psychological processes like perception, memory, and emotion have both universal features and cultural variations. This module explores how culture influences these fundamental aspects of human psychology. We examine how different cultural contexts shape how people think, feel, and process information about their world.

 Module Learning Objectives: By the end of this module students will be able to…

• MLO1: Identify universal psychological processes. (CLO1)
• MLO2: Analyze cultural influences on emotion and cognition. (CLO2)
• MLO3: Compare psychological processes across cultures. (CLO3)

 Why This Module Is Important: Understanding cultural influences on basic psychological processes is essential for cross-cultural work. Educational designers use this knowledge to create culturally appropriate learning materials. Marketing researchers apply these insights to understand consumer behavior across cultures. User experience designers use this understanding to develop globally accessible products, while mental health professionals apply it to recognize cultural variations in emotional expression. This knowledge helps you understand how culture shapes fundamental human experiences.

The readings for this Module come from:

Section 7.1 (What is Cognition) in Psychology 2e by Openstax, licensed under CC BY 4.0.

Part 5 (Culture & Cognition) in Culture & Psychology by MMOER, licensed under CC BY-NC-SA 4.0.